Our Architecture section has been a part of building some major brands. This is because we don't just focus on getting the building 'look' and 'feeling' right. We look at the impact the building will make on your whole business.
For example, when consulting on the upgrade of Arthur Barnett in the Dunedin Shopping Mall, we first researched the profitability of each sector, and then designed to maximise the most profitable departments.
For rebranding and brand launches we have been able to work closely with graphics and marketing teams. This means we are able to produce a design that is 100% in alignment with the brand. We don't see architecture just as a way to house a brand. Architecture and good design is an integral part of a successful company's identity and marketing. .
RCG has worked with many well known brands in national roll-outs - Westpac, Stihlshop, Firestone, Mico Wakefield, Farro, Footloose, Farmers, Fix and most recently Z Energy.
We also welcome working with individual store owners on boutique designs. Shane Dance Jewellers, Petal Cupcake and the Good Foods Trading Company are some successful smaller brands we worked with recently.
Over the years we've also built up a formidable amount of experience in larger retail centres and shopping malls. Rotorua Central, Fraser Cove, Westgate Shopping Mall, Flatbush and Pegasus Town are some of the projects we've been involved in recent years.
Here are some links profiling projects we've been involved with recently: Fix, Petal Cupcakes, the Westpac Stadium Box, Farro Fresh Foods, Westpac and Telstra.
If these services sound interesting to you, contact us for a confidential discussion. This is an obligation free discussion for your part, .and for our part, we will be quite candid about where we might be able help you.
Westgate Shopping Centre
Mico Wakefield
Westpac Bank
Shane Dance Jewellery
